Creative Marketing Partners

With the London Summer Olympics upon us, it seems appropriate to delve into the topic of marketable athletes.  Using athletes as spokespeople for brands is a trend that has been popular for quite some time. Wheaties breakfast cereal first started including athletes on the cover of their boxes in 1934 with the slogan “Breakfast of [...]

A look at the US Hispanic Market

If you haven’t started blogging yet – what are you waiting for?