Social CMPointers: Building Your Brand

07.16.2014

It’s been said before: a brand is not just a name! A lot of thought should be put into building the brand for your company. So what all does building your brand involve?

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Social CMPointers: Staying Afloat in the Digital Age

07.14.2014

Nowadays it seems everything is all about digital; from communication to basic advertising, everyone’s head is in “the cloud.” But with these three tips it will be a breeze to keep your business afloat in the digital sea.

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Social CMPointers: Determine If Your Content Is Engaging

04.30.2014
134170985

A basic rule of advertising is to go where the eyes are. So naturally, it makes sense for brands to be visible on social networks. But is that enough?

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Social CMPointers: What Are Your Goals On Social Media?

04.14.2014
twitter-mosaic

Defining your goals on social media is one of the most important steps towards developing a strong and effective online presence. Without guidance, your page will merely be a string of pictures and posts that lack any cohesive meaning or strategy.

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Social CMPointers: Determine Your Social Media Mix

03.13.2014
socialmediagraphic

The key is to not rush into it. Don’t just decide to create profiles on every platform across the web and consider yourself optimized. Careful thinking, consideration and strategy must go into deciding which channels you are going to use for your business to realize optimal results.

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Branding Your Car Dealership

04.15.2013
Branding your Dealership

With the rise of the Internet, we have seen advertising become much more of a two-way street.  That is, where-as dealerships historically have created message after message for traditional media predicated on current tier-one factory specials and finding success, they have begun to see the value in adapting this formula to include engagement of potential [...]

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Super Bowl Commercials: Hashtags #Win

02.07.2013
nike-makeitcount

As seems to always be the case year after year, we took just as much an interest in the advertisements during the Super Bowl as we did the game itself.  Opinions differed as to which where the better ads, but we all agreed on an interesting trend.  To our delight, we noticed that this year’s [...]

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Digital Trends of 2013

01.10.2013
2nd screen entertainment

A look forward to some digital trends of 2013

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Top 6 Ads of the Year

12.17.2012
Old Milwaukee

Why have a top 5 when you can have a top 6? Check out our Ads of the Year for 2012.

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Dealing with Sarcasm in Social Media

11.09.2012
Was-that-Sarcasm-t-shirt

How do you recommend brand’s deal with sarcasm online?

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