Analytics

In order to develop a winning advertising strategy, we create an overall “sketch” — a tool that illustrates key information about your product or service. The sketch relays the “story” about the product, as well as insights about the consumer and the way he or she relates to that particular product. This process yields key information that helps us organize and create an advertising campaign that effectively reaches your target audience and goals.

  • Local Conversion Data
  • Targeted Approach
  • Setting Defined Goals
  • Crowd Sourcing Analytics
  • Detailed Status Reports
  • Insights

Communications

We believe in communication and shared knowledge with our clients from the very first handshake. Our top management takes an active role in day-to-day activities, because you’re best served when we’re by your side and well informed. We’re constantly learning, whether it’s about your business or industry, or the latest technology, and seek to continually improve our strategic plans in order to better meet your goals.

  • Shared Knowledge
  • Concerted Team Effort
  • Comprehensive Communication Methods

Creativity

Advertising should make a product or service memorable, and establish a strong connection with consumers. CMP takes an integrated approach to advertising, employing a variety of tactics, both online and off, always with a creative flair to make your message stand out.

  • Product Memorability
  • Creative Flair
  • Differentiation
  • Digital Creativity

Media

Our media team consists of seasoned media experts — professionals with a thorough knowledge of demographics and a mastery of the principles of media. Working closely with both the account and creative teams, we design creative media strategies that successfully reach the audience in the market for what you sell. To assist in the development of media strategies, we subscribe to various research tools including Nielsen, Arbitron, and Scarborough. Using both qualitative and quantitative research, our team pinpoints your core demographic. This enables us to precisely plan and buy media while maximizing return on your marketing investment.

  • Demographic Expertise
  • Demographic Targeting
  • Refined Media Principles
  • Cross-Channel Campaigns

Public Relations

CMP communicates with the media and through the media to present you in the best possible way. We have built rich and rewarding media relations through years of dedicated service. You will reach your goals through our traditional marketing savvy, social media expertise, and search marketing capabilities. Our experts will enhance your image.

  • Community Relations
  • Event Management
  • Internet Based PR
  • Media Relations
  • Multicultural Communications

Research

We recommend periodic qualitative and quantitative research, enabling you to better understand evolving consumer attitudes, and measure the effectiveness of your advertising campaign. All research assists in understanding and formulating strategies designed to effectively meet your marketing objectives.

  • Qualitative Research
  • Quantitative Research
  • Campaign Effectiveness
  • Constant Refinement
  • Consumer Insights

Social Media

In a constantly changing environment, CMP ensures you're part of the social community by devising strategies that develop content, utilize technology, and monitor key analytics, helping your brand to make deeper connections with consumers. Paired with a solid traditional marketing plan, social media can give your company the competitive edge it needs.

  • Conversion Rate
  • Search Engine Optimization
  • Documented Successes
  • Client Connections
  • Technology Utilization
  • Deeper Connections
  • Brand Ambassadors
  • Positive Sentiment